Celebrate Cinco de Mayo & Mexican Heritage
History and Celebration in Mexico: The Fifth of May commemorates the Mexican army’s unlikely defeat of French forces at the Battle of Puebla on May 5, 1862. Cinco de Mayo has limited significance...
View ArticleIMC’s Shane Erickson reflects on 20 years of developing great promotional...
We have been unearthing cool stuff since 1991 and now we’ve hit 20 years – two decades in the business! Time flies, and we’re having fun. We’re celebrating this anniversary by spilling all our secrets...
View ArticlePromotional Products are Fair Game
The State Fair: three small words, but they evoke a sensory whirlwind. Food, music, livestock…and a whole lot of people. Texas boasts the largest state fair with an estimated annual attendance of...
View ArticleFive successful wine tactics for marketing your craft brew
Looking for a growing segment in the beverage category? Craft beer is gaining in popularity, and market share. Facing competion from macro brewers and the ever expanding craft selection, how will new...
View ArticlePromotional needs for craft brew are changing with the return of THE CAN
Promoting craft brew used to be as simple as a new release and a bunch of brand evangelists. No so much anymore. According to a Mintel research report, sales of craft beer have more than doubled from...
View ArticleWhiskey, women and the changing face of distilled spirit promotion
The promotion of whisky to women is not new, it is just making a comeback. Women are drinking it, blogging about it, and cooking with it. Bars and restaurants are promoting events specifically for...
View ArticleThe changing shape of beverage promotion & POS
Coca-Cola has long been known for its iconic contour bottle shape. The current trend in beverage marketing is to try to mimic that success. The creation of a unique bottle or can that increases...
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