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Celebrate Cinco de Mayo & Mexican Heritage

  History and Celebration in Mexico:  The Fifth of May commemorates the Mexican army’s unlikely defeat of French forces at the Battle of Puebla on May 5, 1862. Cinco de Mayo has limited significance...

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IMC’s Shane Erickson reflects on 20 years of developing great promotional...

We have been unearthing cool stuff since 1991 and now we’ve hit 20 years – two decades in the business! Time flies, and we’re having fun. We’re celebrating this anniversary by spilling all our secrets...

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Promotional Products are Fair Game

The State Fair: three small words, but they evoke a sensory whirlwind. Food, music, livestock…and a whole lot of people.  Texas boasts the largest state fair with an estimated annual attendance of...

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Five successful wine tactics for marketing your craft brew

Looking for a growing segment in the beverage category? Craft beer is gaining in popularity, and market share. Facing competion from macro brewers and the ever expanding craft selection, how will new...

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Promotional needs for craft brew are changing with the return of THE CAN

Promoting craft brew used to be as simple as a new release and a bunch of brand evangelists. No so much anymore. According to a Mintel research report, sales of craft beer have more than doubled from...

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Whiskey, women and the changing face of distilled spirit promotion

The promotion of whisky to women is not new, it is just making a comeback. Women are drinking it, blogging about it, and cooking with it. Bars and restaurants are promoting events specifically for...

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The changing shape of beverage promotion & POS

Coca-Cola has long been known for its iconic contour bottle shape. The current trend in beverage marketing is to try to mimic that success. The creation of a unique bottle or can that increases...

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